As
ARCxl.com has continued to experiment and evolve, our goal has remained providing opportunities to improve efficiency and productivity to architects, architecture firms and others in the construction industry that utilize our services. Building Product Manufacturer's (BPM's) have long used advertising methods to build their brand and provide access to their corporate websites,
ARCxl has been one of them. But we are always asking ourselves what can we do to improve at making architecture more profitable?
It occurred to us that with so many other online directories already available, maybe we could offer something completely unique and more useful. As helpful as a website can be, a professional consultant can be much more helpful.
Many times after going only to a product website for a selection, I've eventually ended up speaking to a product consultant and learned that the product I thought I wanted to spec was not the best for the application. Therefore I may have wasted many hours or even days working with an incorrect assumption that could have been avoided having a single conversation with the right person.
In a World that seems continually becoming less personal, what can
ARCxl do to help architects, builders and product consultants, create better working relationships that reduce wasted time? We have now replaced impersonal website hyperlinks with digital business cards.
These cards do two things. First they help you recognize your local representatives at trade events and second they put their contact information at your fingertips. After a relationship has begun, and consultant recommendations made, then it makes sense to go directly to the appropriate web pages looking for the correct information, rather than engage in a goose chase skimming over multiple manufacture sites - often never finding what you're looking for.
You will only be introduced to those sales consultants that represent products in your area. Using simple I.P. address technology, representatives outside your area are filtered out. Just as with our former product ads, when you are looking at details that include particular products, representatives of those products are the ones that will appear. This filtering will only begin to take effect once the number of representatives in your area start to crowd each other out.
